* Al Ostoura - Kuwait (2009)

Avec pour visionnaire Najla Matouk, Al Ostoura inaugure en 1985 son premier magasin à Koweit City
et introduit les marques d’avant-garde comme Jean Paul Gaultier et Comme Des Garçons.
Aujourd’hui cette boutique s’est développée et compte à son actif plusieurs branches dans cinq des
centres commerciaux les plus prestigieux du Koweit.

Najla Matouk is the visionary behind Al Ostoura. In 1985 the first Al Ostoura store opened in Kuwait City
and brought the avant-garde brands of Jean Paul Gaultier and Comme des Garçons.
The original boutique has now developed into stores in five of Kuwait’s most prestigious shopping malls.

MK a été choisi pour la direction artistique de Al Ostoura.
MK has been chosen for the art direction of Al Ostoura.

Click here to see Company Profile (2005-2006)


CLICK HERE TO SEE THE WEBSITE
En / in collaboration avec / with SURFACE3

* Faraone Mennella - New York (2009)

Today, FARAONE MENNELLA by R.F.M.A.S. is one of the most celebrated fine jewelry collections, extolled by the fashion press and distributed in the most glamorous boutiques and specialty stores around the world.

Roberto and Amedeo have created iconic pieces for movies like Devil Wears Prada, Perfect Stranger and Sex&theCity and TV Shows such as Will&Grace, Sex&TheCity and Lipstick Jungle; and collaborate with american fashion icon Carolina Herrera on an exclusive collection of couture jewels only sold in Carolina Herrera boutiques in New York, Los Angeles and Dallas.

MK - Conception du catalogue Haute Couture et d'une série de publicités / annonces presse.
MK - Design of the Haute Couture Catalogue & various ads.

	Haute Couture Catalogure [in progress] - Extraits / Fragments:

* EQUUS AUTOMOTIVE - Intl. (January 2009)

Image de marque pour EQUUS et identité visuelle.
EQUUS est une nouvelle marque de voitures de luxe dont l'objectif est de raviver la passion de la Mustang
de 1967. Dessinées par Tom Tjaarda (Italie) puis développées et construites aux É-U.
Prix Dunlop du meilleur Design.

Branding and visual identity for EQUUS.
EQUUS is an international program to bring the feeling and passion of the 67' Mustang to a world market. Designed in Italy by Tom Tjaarda, developed and engineered in the USA.
Dunlop award for best design.


Logo & logotype:

* MAHARAJAH OF THE ROAD - India (2009)

Maharajah of the Road est un road trip à travers le Rajasthan (Inde) de Mumbai à Jodhpur qui met en scène
10 superbes Mustangs de collection.

Maharajah of the Road is a road trip accross Rajasthan (India) from Mumbai to Jodhpur, starring 10 Ford Mustangs with an incredible Pedigree.

MK a été chargé de l'identité de l'événement et du design graphique du siteweb : www.maharajahsroad.com
MK was in charge of the events' image and website: www.maharajahsroad.com

* BORN TO BE ALIVE (2009)
Création de Labels - Label Design

* CIOC
Concours
International
d'Orgue
du Canada (2008)

Direction Artistique / Graphique de la campagne de promotion et de communication.
Art / Graphic Direction for promotion and communication campaign.

* Amedeo - Cameos since 1857, Italy / New York (2009)

Cameos, hand-carvings on Seashells, have been considered from time to time romantic souvenirs, small treasures, valuable ornaments and original artistic expressions.
Coming down from a long line of Cameo Makers of Torre del Greco, a charming village by the footsteps of Mount Vesuvius, Amedeo is probably one of the most passionate and knowledgeable persons to tell the story of the longest living tradition in fine jewelry making.

In 1997 Amedeo moved to New York.
After only a few years, his Cameos were distributed in the best Deptartment Stores in the Country, and featured by the most influential fashion and lifestyle magazines such as Vogue, W, Elle, MarieClaire, WWD, InStyle, Oprah, New York Magazine, Neiman Marcus and many others.

Publicité - Advertising [Bergdorf Goodman]

* Rawinter
by Marc Kandalaft (2009)

Photographie - Photography: Click on image to see more.

* iTaxi and Interactive Advertising - USA / Canada (2009)

Your Gateway to Targeted Media...
The evolution of mobile content delivery systems for passengers!
iTaxi is a customer-friendly, clear and accessible, wireless, on-the-go intelligence system - a virtual rolling concierge! iTaxi combines real-time Internet access with an array of highly focused promotions and listings - just about anything of interest to city travelers - presented to passengers at their fingertips through a visually captivating, user-friendly touch-screens installed in taxi cabs.

EN COURS - IN PROGRESS.

* REDFIN (2008-2009)

Identité visuelle et siteweb pour une nouvelle firme d'investissement [Dubai UAE].
Visual identity & website for a new investment firm [Dubai UAE].

EN COURS - IN PROGRESS.

* FIXMEN
Shiseido Group Piidea - Toronto/Montreal (2009)

Piidea est un des fabricants leaders de produits professionnels de soin des cheveux avec des marques telles que Joico, ISO, Ice Hair, Zotos et Quantum. Piidea Canada fait partie du groupe Shiseido Cosmetics.

Piidea is a leading manufacturer of professional hair care products with brands such as Joico, ISO, Ice Hair, Zotos & Quantum brands. Piidea Canada is a subsidiary of the globally recognized, Shiseido Cosmetics.

Mission de MK : Audit et repositionnement de l'identité, du design et du packaging de FIXMEN
MK's mission: Auditing, repositioning, identity and packaging design for FIXMEN.

FIXMEN
- Conception Identité visuelle / logo / charte
- Déclinaison sur différentes bouteilles, tubes, sachets…
- Déclinaisons brochures, catalogues, magazines
- Publicité, annonces presse, affiches
- Salons, PLV
- Packaging, boites, paquets promotionnels

Distribution : Amérique du nord et Europe | North America & Europe.

Pour ce projet MK a choisi comme partenaire SURFACE3 Inc.
MK chose SURFACE3 Inc. as partner for this project.


FIXMEN MAGAZINE MARCH / APRIL 2009:

* Juliette & Chocolat - Canada (2009)

Juliette & Chocolat est une boutique / café qui propose une large variété de produits à base de chocolat dont crêpes, boissons chaudes, fondues etc.

Juliette & Chocolat is a boutique / cafe that offers a wide variety of chocolate products including french crepes, warm drinks, fondues etc.

MK a été chargé de créer le siteweb de J-&-Ch et de redéfinir son identité.
MK has been chosen to design the J-&-Ch website and redefine their image.
Projet en cours - Project in progress.

Recherches - Research:






* Photographie - Photography
Stéphanie Lefebvre
Marc Kandalaft

* Direction artistique photo - Photo Art direction
Marc Kandalaft

Cliquez sur les images pour voir toutes les photos
Click on the images to see all the photos

* COLORFIX
Shiseido Group Piidea - USA & Canada (2009)

COLORFIX est une nouvelle gamme couleur qui fait partie de la collection FIXMEN.

COLORFIX is a new series of color products and is part of the FIXMEN collection.

Pour ce projet MK a choisi comme partenaire SURFACE3 Inc.
MK chose SURFACE3 Inc. as partner for this project.


Colorfix Buyers Guide:




Mise en page - Colorfix brochure - Spread:

Boite - Color Fix - Box:

* Apsynth - Paris (2009)

Logo et identité visuelle pour Apsynth (informatique) - en collaboration avec Artistic Agitators.
Logo and identity for Apsynth (IT) - In collaboration with Artistic Agitators.





Détail du dessin de la fée - Details on fairy drawing:

* Galerie Maria Lund - Paris (2009)

Galerie d'art - Art Gallery.

Carte de vœux 2009 - Greeting card 2009 [Face - intérieur - dos / Front - interior - back]

* Mango Copper Industries - Canada (2008)

Recherches Logo - Logo research

* EVOLVE
Shiseido Group Piidea - Canada (2008)

Produits professionnels de soin des cheveux pour femmes.
Professional hair care products for women.

Pour ce projet MK a choisi comme partenaire SURFACE3 Inc.
MK chose SURFACE3 Inc. as partner for this project.

[Projets non retenu - Not retained]